Customer story · Northwind
Northwind swapped DocSend for SendClaw and gave their SDRs read activity for every captured lead.
DocSend was built for fundraising. Northwind's marketing team needed something built for them.
“We swapped DocSend for SendClaw and our SDRs now know exactly which prospects read the deck before the discovery call.”
The problem
Northwind's demand-gen team was paying enterprise pricing for a document-tracking tool that didn't pipe leads anywhere their CRM could see. SDRs were running discovery calls without knowing whether the prospect had actually read the report attached to the meeting invite.
The fix
Maya migrated three quarterly reports onto SendClaw in an afternoon, redirected the old DocSend share links, and connected SendClaw's webhook directly into HubSpot. Per-page read receipts started appearing on lead records the same day.
The result
Lead capture per visit on the quarterly reports went up 1.4x once the gates were branded to Northwind's design system, and SDRs now walk into discovery calls already knowing which sections of the report a prospect cared about. The DocSend renewal didn't happen.
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